Just In: Roald Dahl Clothing For Kids

Fun children’s outfits, from printed T-shirts to cute pyjamas, inspired by Roald Dahl’s best-loved books

For decades children have been entertained by Roald Dahl’s fantastical world, from Matilda to Charlie and the Chocolate Factory, and now they can wear their favourite characters too, thanks to an exclusive new clothing collaboration with Marks & Spencer. T-shirts, sweatshirts, jeans, and even pyjamas are brought to life with quirky illustrations, and budding bookworms will love the attention to detail of the designs. Whether they’re playing with friends, heading on holiday or settling down for a bedtime story, our new Roald Dahl capsule collection has imaginative kids’ wardrobes covered for the new season!

Shop the Roald Dahl range Shop new in kidswear
Style meets STORYTIME in our new Roald Dahl clothing collection

THE NEW FUSION COLLECTION

Where contemporary meets classic

Tips this way →

ADORABLE HARRY POTTER KIDS’ OUTFITS

From essential tees to bold prints

Run this way →

YOUR NEW ‘GLASUAL’ SLEEPWEAR IS HERE

Glam & comfy sleepwear styles



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