The world's most comfy underwear

Introducing Flexifit: designed to move with you and stay in place all day

Too tight. Scratchy lace. Visible lines. Doesn’t stretch. There are multiple things that can go wrong when choosing underwear, and the resulting bad mood can ruin a day. There’s nothing worse than a pair of briefs that cut in, create unsightly lines, or get in a twist the moment you move. Enter our Flexifit technology, which has four-way stretch to fit to your shape, whether you’re a fan of full briefs or high legs. From downward-facing dog to the daily walk, under loungewear or silky dresses, these multi-tasking undies work for any occasion or outfit. Looking for the perfect matching bra? You can choose this non-wired crop top (featured) or this full-cup bra.

I want this! Shop new-in lingerie
Perfect for SPORT, special occasions or everyday, these are the most comfortable knickers ever

WHAT TO WEAR: MEN’S SUMMER STYLE

Your hot weather wardrobe, sorted

Tips this way →

OUTFIT IDEAS FOR KIDS

From essential tees to bold prints

Run this way →

LOUNGE IN LINEN

Embrace comfort fashion but better



Read & Shop →