Follow your nose: discover the key fragrance profiles
With the onset of humid season, the need to stay refreshed and smelling good becomes doubly important. The first step to finding your signature scent is to understand the kind of family you’re drawn to. According to experts, the world of fragrance is generally divided into ‘families’ using olfactory ‘groups’: floral, fruity, fresh and woody. Which is why we may be drawn to fresh fragrances in the summer and warm fragrances in the winter.
Layer fragrance like a pro
Tailor your perfume to the occasion to boost your confidence and leave a lasting impression. Combining perfumes is a way to create a unique signature scent! Do it effortlessly with our Autograph perfumes. They come in three scents specifically designed for layering – enabling you to become your own perfumer if you so wish. Our bright and zesty Autograph Riviera Neroli Eau De Parfum is perfect for starting off the day. Layer on Plum Blossom EDP for extra sparkle and spritz on Celestial Fig EDP in the evening for extra intensity.
Spritz wisely: the best places to apply fragrance
To help your perfume last all day, apply to pulse points (inner wrists, neckline, behind ear lobes) and allow to dry naturally. Do not rub as this can cause the top notes to quickly evaporate. Make fragrance last longer by applying immediately after a pampering bath or shower, when skin is still damp. Even better, layer your fragrance over matching body cream to intensify.
Store carefully to preserve the ingredients
While an array of bottles on your dressing table certainly adds flair to any bedroom, the slightly less glamorous confines of your top drawer might be better suited to perfume storage. It is recommended to keep your fragrance stored in its original box in a drawer, away from direct sunlight.
Scents of occasion: fragrance gift ideas
When it comes to treating your loved ones, a carefully considered fragrance is guaranteed to please. Eau de parfum is a standout choice – the superior complexity of the scent and volume of fragrance oil make it a real treat to receive – whereas an eau de toilette is best suited to everyday wear. For men, No Ordinary Day is one of our bestselling ranges for him – not only on trend with its stylish packaging but made in the UK and vegan friendly too.
Did you know? All M&S own-brand fragrance is certified cruelty free by Cruelty Free International.