Cool denim for cool kids

Get to know more about our all-new assortment in kids jeans they’ll love, plus tips on how to style them…

The jean genie has delivered just in time for Spring. Discover super-soft denimwear for the little ones that’s made to last. How you ask? Because its denim made differently – made with 100% responsibly sourced cotton, and 80% less water, discover modern shapes and new washes that guarantee comfort, style and joy.

From pull-on denim cargos to dungarees, we’ve got them adorable new fits so they can enjoy every playful moment. Pep up kids’ everyday outfits with unconventional denim finishes: think ombré and dip-dyed effects, funky embellishments and vintage-inspired embroidery. Simply mix and match our pinafore dresses, jeans and skirts with colourful tops and tees (like featured) to vary up their outfit options!